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How Better Call Routing Helps Veterinary Practices Capture More Appointments

Even when the office closes however, the telephone is important to veterinary offices. Animals are sick in the evening and clients are anxious on weekends, and questions aren’t always answered at convenient times. When calls aren’t answered, sent to voicemail, or to an answering service that is generic and has no understanding of clinical issues can lead to frustration to pet owners, stress to on-call vets and missed opportunities for the practice.

Image credit: guardianvets.com

The need for after-hours phone calls is an integral aspect of the veterinary industry. A solid answering service for practices in veterinary medicine does more than answer the phone. It protects the relationship with customers, directs pet owners towards the right next step, and reduces the workload of staff members within. In today’s veterinary environment 24/7 support is not just a convenience. It’s a part of the practice’s commitment to continuity of treatment.

Some answering solutions are not intended for use in veterinary medicine.

There is a big distinction between an ordinary vet answering service and one that’s made specifically for hospitals that treat animals. In a vet setting emergency calls are not always straightforward. A client may be worried about toxin exposure after surgery, post-surgical complications breath changes or if their pet requires immediate emergency treatment. Those situations require more than messaging. These situations require calm and judgment from a person who is well-versed in the veterinary workflow.

This is why GuardianVets stands apart. In lieu of being an unassuming call center GuardianVets is a veterinary-focused support partner staffed by Credentialed Veterinarian Technicians. That distinction matters. A trained technician can assess the nature of the call, follow the clinic’s triage and escalation protocols, help the pet owner understand the level of urgency, and direct them toward the right next step without stepping outside the boundaries of the veterinary-client-patient relationship.

A veterinary triage service aids everyone make better decisions

One of the biggest benefits of a true veterinary triage service is that it creates clarity in stressful moments. Pet owners are often unable to realize that a situation can be put off until the next day, when they should make a follow-up appointment, or if they need immediate emergency medical assistance. In the absence of guidance, many fall to one of two outcomes either they rush to a hospital in an emergency or wait too long get medical attention.

Triage is a way to bridge that gap. It provides pet owners with a knowledgeable person who can be a source of information, decreases confusion, and assists practices to ensure that urgent cases are handled in a timely manner, while other concerns are documented and routed correctly. It also stops veterinarians from being interrupted during off-hours for situations which don’t require intervention. It can be a real assist in maintaining a more balanced life-style balance, particularly in hospitals where doctors are required to handle both duties of the clinical as well as on-call.

Call centers for vet practices must be able to work alongside your existing workflows and not be in opposition to them

Modern veterinary call centers shouldn’t be considered a service that is not connected to your practice. It should work as an extension of your team. It means it needs to know your preferences in communication including appointment rules, emergency protocol as well as escalation routes and protocols. Integration with your existing PIMS will allow you to add triage notes as well as call logs and results from scheduling into the same system your team is using.

GuardianVets was built around this concept. They analyze gaps in coverage, plot the ways that clients communicate, and build an application that is based on the reality of the situation, rather than trying to force it into a strict format. This is a major change from the traditional answering service, which typically ends at the point of message capture, before handing it over to the clinic.

Convenience isn’t the only benefit of a more secure coverage during hours.

A reliable after-hours answering service for vet practices does more than simply reduce the number of missed calls. It helps maintain customer confidence during stressful times, keep more cases within the network of your practice when needed and provide teams with an effective method of handling the demands of after hours. It can increase revenues by converting overnight or weekend requests into booked appointments instead of losing opportunities.

The most important thing is that it gives peace of mind to pet owners that someone knowledgeable is always available to help. This kind of support is crucial in veterinary medicine, because calls after hours are not solely about logistical issues. These calls are often emotional. People are worried about a loved animal and their reaction will affect how they feel about the procedure long after the immediate situation is taken care of.

Hospitals that wish to improve both client care and team wellbeing, GuardianVets offers a model that goes beyond a standard veterinary answering service. Integrating clinical triage into workflow integration and compassionate communications it allows practices to be there for their patients even when the clinic is closed.

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