The managed service provider market (MSP) has grown to be one of most competitive sectors in the world of technology. MSPs that are successful initially depend on referrals as well as a few loyal customers to expand their businesses. What happens if this initial enthusiasm wanes? What happens when word-of mouth by itself isn’t enough?

MSPs have a difficult time attracting new customers and penetrate the mid-market or enterprise segment despite offering excellent technical services. However, technical expertise alone isn’t enough to drive the business forward, but smart, strategic marketing can. MSP marketing services customized to your specific industry can be an important factor in changing the game.

What makes MSP Marketing Different from Just “Any Marketing”.

MSPs tend to adopt the same marketing techniques as those used in retail, restaurants or real estate. However, the reality is far different. Selling IT-related services, cybersecurity solutions or managed cloud solutions is a different strategy. Your client base is typically comprised of decision makers who are analytical, risk-averse, and often overwhelmed with sales pitches from vendors.

It is a huge benefit to work with a marketing agency that has prior experience working with MSP. A marketing agency familiar with the MSP industry will be able to effectively communicate with your clients. They are aware of the problems that keep IT managers awake in the night, including downtimes, security breaches or ensuring that business growth is managed without introducing additional costs.

A good agency won’t just throw out random social media posts or email blasts to solve the issue. Instead, they’ll create a message that speaks directly to your audience’s challenges and positions your company as the solution they’ve been seeking.

The Pitfalls Of Low-Cost And White-Label Advertising Options

Many MSPs are expanding and falling into the pitfall of outsourcing their marketing or purchasing content from white labels. These options may seem to be a good method of keeping your marketing running. But here’s the hard truth that these methods don’t always provide effective outcomes.

Blog posts that are pre-written and templates don’t reflect your brand voice. They don’t reflect your skills. The worst part is that they don’t differentiate your MSP from the many other providers who use exactly the same content. What is the reason why prospects would choose your company if you appear like everybody else?

True MSP marketing companies will not offer you generic answers. A true MSP marketing company will not offer cookie-cutter solutions.

What MSP marketing solutions that work really look like

Real MSP marketing solutions go far beyond a pretty website or a few social media ads. Start by understanding your positioning in the marketplace and developing a brand which resonates with your customers. Content strategies have been studied and SEO strategies that focus on the most relevant keywords, as well as strategies for generating leads.

Effective marketing requires not only consistent behavior, but also commitment. One-off experiments won’t deliver long-term growth. MSPs with sustainable growth are those who treat marketing as an ongoing investment, and not as a single-time project.

A strategic MSP marketing agency means you gain more than just execution. You gain access to a marketing leader who assists you in making your choices, refine your messaging, and optimize your campaigns for greater results over time.

Stop guessing and begin growing.

If you own an MSP which has grown beyond the start-up phase, but the growth has slowed and your marketing strategy could be the reason. Simple strategies won’t be able to help you stand out from established competitors in large markets. However, with the right MSP marketing services You can finally get noticed connect with your customers and grow your business in confidence.

It’s time to stop speculating and begin to grow using marketing designed specifically for MSPs, by people who know the MSP world inside and out.